Adobe Population Health to Present at Salesforce World Tour NYC

Adobe Population Health CIO, Alex Waddell, to discuss an Innovative Solution for Health Data Interoperability and Automation

Phoenix, AZ May 2, 2023 — Adobe Population Health, an innovative care management company serving the southwest, announced today that Alex Waddell, chief information officer, will be speaking at Salesforce’s World Tour NYC on May 4, 2023. The presentation will focus on Adobe’s application of Salesforce technology, including MuleSoft, to automate workflows for their innovative care model including a bi-directional data transfer between Adobe and Medicare and Medicaid insurers.

Adobe Population Health is a tech-enabled care management company supported by a proprietary system built on the Salesforce Platform to store, track, transfer and analyze data to increase efficiency of care.

Data interoperability between electronic medical records (EMRs) and clinical systems as well as various vendors and providers in healthcare has always been a challenge impacting the ability to generate reports, conduct analytic analysis and measure results for health plan partners. With this in mind, Waddell and his team leveraged MuleSoft’s product suite to integrate artificial intelligence (AI) eliminating double entry and building a bridge between Adobe EMR and their health plan partners. This innovative technology allows clinical staff to reduce administrative tasks entering the same data into two different systems freeing up time for care delivery. The customized platform has saved Adobe more than 5,000 work hours.

“Our health plan partners were convinced there was no way to integrate our two systems, but at the same time hoped for a method of inputting data directly into their systems,” said Waddell, chief information officer, Adobe Population Health. “MuleSoft allowed us to do that by automating a process that takes content out of Salesforce and logs it directly into the payer’s system.”

“Leveraging Salesforce technology to develop a customized platform for proactive care management has been tremendously beneficial for Adobe,” shared chief executive officer, Jayme Ambrose. “We appreciate the opportunity to speak about our work together on a national stage.”


For more information on Salesforce World Tour NYC , click here

To learn more about Alex Waddell, visit his LinkedIn profile.


About Adobe Population Health

Since 2018, Adobe Population Health (formerly Adobe Care & Wellness) has been an innovator providing whole-person, proactive care management services supporting 200,000 members across multiple states. Specializing in Medicaid and Medicare Advantage plans Adobe customizes programs by identifying at-risk members and intervening with a whole-person proactive care approach addressing social determinants first so that a member’s health can become their top priority. Adobe is the only care management company in the U.S. leveraging a hybrid, integrated model offering preventative care that is successfully reducing emergency department visits and hospital readmits while increasing member retention and satisfaction. Adobe, changing how healthcare is delivered. For more information visit


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Abby Davenport